Water Waste and Chemical Products

While manufacturing, water and chemical products are used during processes such as dyeing and softening. Those chemicals are often dumped in rivers and oceans, polluting and causing health issues affecting the local community.

Kings of Indigo is a Dutch brand specialised in jeans. They use laser beams to distress and ozone to lighten their jeans. By using these alternative techniques, they are able to reduce water use by 50%.