A fashion designer is not only a trendsetter but can also be a role model and therefore carries a lot of responsibility. Not only can they influence people, they also have the power to choose which materials to use or from whom they outsource.

The fashion designer Lauriane Milis, founder of Wear a Story, uses second-hand garments, that are not suitable for the second-hand stores, to make her collections. Every clothing carries the name of the possible previous owner and its original story.